Well, everyone is talking about a $7 trillion opportunity in embedded finance. This colossal figure is enticing enough for several banks to hop on the bandwagon without even validating if they are truly prepared to be active competitors or if they’re content to remain passive participants.
Recent news highlights a developing drama between banking as a service (BaaS) providers and traditional banks. Both banks and BaaS providers have garnered attention due to accounting slip-ups and prematurely terminated relationships with fintechs. It’s a vivid reminder of the hurdles and mysteries banks encounter as they wade into the world of embedded finance.
