Central Bank states that the move will enable it to deliver goal-oriented savings and wellness programmes to its digital users, offer real-time personalised financial advice and introduce an improved money management hub.
Daniel Westhues, executive VP and CMO at Central Bank, says: “With this AI-driven platform provided by Personetics, we can better understand each of our customers’ unique needs and proactively guide them with personalised financial insights and proactive advice tailored to them.”
In addition, Central Bank believes that by utilising Personetics’ solution, it will be able to “compete in the open banking era” thanks to the software’s unified customer account aggregation capabilities.
