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JPMorgan Chase to let brands target customers based on spending data

April 3, 2024

JPMorgan Chase launched a business Wednesday that will help marketers target customers based on their spending habits.

Chase Media Solutions, billed as the only bank-led platform of its kind, connects Chase’s 80 million customers to retail deals tailored to their spending directly through their bank app.

Rich Muhlstock, president of Chase Media Solutions, said Wednesday that its understanding of consumer spending has driven the firm to “reimagine what retail media networks can offer.”

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