Founded in 2020, the start-up has three co-founders: Smeetha Ghosh (CEO), Brad Whittfield (CFO), and Gups Jutla (COO).
Cashee describes itself as “a banking and financial education platform” and says it’s “empowering youth to create better money habits”.
Once launched, it will offer a free mobile app and a prepaid Visa card to youth aged six to 18 years. While Cashee is not a bank but a technology company, it is backed by Saudi Arabia-based Arab National Bank (ANB), which issues its cards.
