Fidelity Bank Teams Up with Spiral to Boost Charitable Giving

June 7, 2024

In a world where the intersection of technology and philanthropy is becoming increasingly prominent, Fidelity Bank of Louisiana is steering the banking sector towards a brighter, more charitable horizon. By forming an alliance with the innovative Impact-as-a-Service™ platform known as Spiral, they are redefining the essence of digital banking. With an ambitious vision to enhance the customer experience, this partnership serves as a pioneering model that merges everyday banking with social responsibility.The core mission is simple yet groundbreaking: to amplify local charitable impacts using the bank’s digital infrastructure. Enter Spiral’s specialty, Everyday Impact™, which will now be an integral part of Fidelity Bank’s suite of services. Through this feature, customers can effortlessly round up their purchases to the nearest dollar, creating a stream of micro-donations funneling towards Community Partners. Moreover, the establishment of a new online Giving Center is set to revolutionize how charitable donations are made. Direct from consumer bank accounts, customers can channel funds to their chosen charities. It doesn’t stop there—the Giving Center is designed to offer personalized cause portfolios, transparent impact tracking, and simplified tax documentation, all contributing to a frictionless giving experience.

A New Era of Digital Philanthropy

Enthusiasm abounds from within the walls of Fidelity Bank, particularly from Madison Burris, the Director of Community Partners, who lauds the potential for a richer contribution landscape through this collaboration. This initiative isn’t just about the feel-good factor—it represents a meticulous strategy to interweave corporate social responsibility into the fabric of everyday banking operations. By doing so, Fidelity Bank is not just a financial institution, but a beacon of community engagement and support, fostering a user-centric philanthropy model.The beauty of this partnership lies in its ability to leverage ordinary financial transactions as a vehicle for extraordinary community service. In a move that will likely ignite more socially conscious initiatives across the industry, Fidelity Bank and Spiral’s innovative synergy could stimulate an enduring ecosystem. This holistic approach is set to empower digital transactions that underpin fundraising, bolster matching campaigns, and invigorate events. Far from being a mere charity conduit, this alliance is expected to nurture a sustainable culture of giving, setting a new standard for others to follow.

Catalyzing Community Support through Technology

Fidelity Bank of Louisiana is at the forefront of a revolution, blending technology and philanthropy. In collaboration with Spiral’s Impact-as-a-Service™ platform, they’re transforming the digital banking landscape, making it possible for customers to engage in social good seamlessly with financial transactions. This strategic partnership introduces Spiral’s Everyday Impact™ capability to the bank’s offerings; customers can now round up transactions to support local charities directly through a new, user-friendly online Giving Center.This innovative approach allows bank clients to conveniently funnel small change from purchases towards Community Partners, enriching lives with each micro-donation. The Giving Center stands out, providing customers with tailored charity portfolios, clear impact reports, and streamlined tax preparations. It heralds a new era of banking, where Fidelity Bank enhances the user experience by embedding charitable giving into their digital interface, creating a model for socially responsible banking.

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