The financial advising landscape in Australia is witnessing notable changes in 2025, reflecting a dynamic and evolving industry. According to data from Wealth Data, the Financial Adviser Register has seen an increase of 97 advisers for the calendar year to date as of February 27, 2025. What sets this growth apart is the fact that most of these advisers, roughly 90, are new entrants to the field. This uptick in newcomers highlights a rejuvenated interest in a range of financial advisory services, ensuring fresh perspectives in holistic financial planning, investment advice, accounting-financial planning, and superannuation fund advice.
The New Entrants Leading the Charge
Among the new financial advisers joining the industry, a diverse array of business models is being represented. Sixty of these new entrants are focusing on holistic financial planning, providing a comprehensive approach to managing client finances. Investment advice has attracted 22 new advisers, offering specialized expertise in navigating the complexities of financial markets. The accounting-financial planning sector saw seven new entrants, while superannuation fund advice garnered one. The range of services offered by these new advisers points to a broadened path for individuals interested in entering the financial advising domain.
A significant contributor to this influx of new talent has been Entireti, which has emerged as the top licensee owner with 11 new entrants in 2025 alone. Other firms such as Ord Minnett Group, Morgan Stanley, and Count follow suit, each introducing four new advisers. Sequoia Financial Group, Morgans Group, Centrepoint Alliance, and Birds Holding have all expanded their teams by three financial advisers each. The willingness of these firms to onboard fresh talent signifies their commitment to sustaining growth and innovation within the industry. Furthermore, companies like WT Financial Group, CCA Financial Planners, Rhombus Advisory, Smart Financial, and Bell Financial have each added two advisers, further diversifying the talent pool within Australia’s financial advising sector.
Educational Reforms and Industry Dynamics
A notable development in the financial advising industry in 2025 has been the forthcoming changes to educational requirements for new advisers. The government has taken proactive steps to widen the scope of approved degrees, making the profession more attractive and accessible to aspiring advisers. This initiative seeks to counter the previously restrictive standards that often posed barriers for newcomers. By easing these educational requirements, the government aims to attract a larger and more diverse pool of talent into the financial advising industry.
The weekly movements in the financial advising sector as of February 27, 2025, also provide insights into the ongoing dynamics within the industry. There was a net growth of six advisers during this period, with nine new advisers entering the sector. This period also witnessed a noteworthy shift, with three advisers making a move to Lifespan Financial Planning from Watershed Dealer Services, thereby increasing Lifespan’s total adviser count to 300. These weekly changes underscore the fluid nature of the financial advising profession, wherein licensee owners continually adjust their teams to capitalize on growth opportunities and respond to market demands.
Future Considerations for Sustained Growth
The financial advising scene in Australia is experiencing significant shifts in 2025, indicating a dynamic and evolving industry. Data from Wealth Data reveals that the Financial Adviser Register has seen an uptick of 97 advisers for the calendar year to date as of February 27, 2025. What distinguishes this growth is that the majority of these advisers, about 90, are newcomers to the profession. This surge in fresh faces signals a renewed enthusiasm for various financial advisory services, ensuring that fresh perspectives are brought to the table. These new advisers will contribute to the field of holistic financial planning, offering insights into investment strategies, integrating accounting-financial planning approaches, and providing advice on superannuation funds. The influx of new professionals highlights a rejuvenation in the industry, promising innovative solutions and comprehensive financial strategies for clients, reflecting a commitment to staying current in an ever-evolving financial landscape.
