As spring sets in, most branches are expanding as new life buds. Everywhere but Wall Street, at least.
The industry is undergoing its most dramatic shift in how services are provided to the everyday client since the pneumatic tube was stripped from suburban drive-through locations and replaced with the automated teller. Branches are shrinking in size and technological features at brick-and-mortar locations are being beefed up to reduce reliance on service staff as banks aim to push more customers onto digital products.