In the battle for domination of the digital-payments market, one thing has become clear: Small banks, which typically lack the financial resources to build their own system, are outmatched by both global rivals and tech giants.
Visa’s (V) new digital commerce app is designed to even the playing field. By helping smaller financial institutions compete with companies fromApple (AAPL) to JPMorgan Chase (JPM) and Alphabet (GOOGL) , which already offer so-called digital wallets, the payment-technology firm itself gains another edge in the hotly contested market.