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How banks could fit into Elon Musk’s plans for an ‘everything app’

July 31, 2023

Elon Musk last week unveiled a sweeping rebrand of Twitter, the social media site he acquired for $44 billion in October.

The billionaire replaced the platform’s iconic bird logo with an ‘X,’ the site’s new name and reflection of his mission for the site to morph into an “everything app.”

It appears Musk wants banking and payments to play a central role in the platform’s revamp. He told employees in November he wanted the site’s users to maintain a cash balance on the platform in a move that would turn the site into “the people’s financial institution.”

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