In an impressive testament to the growing adoption of digital banking, LANDBANK announced a significant 67% increase in digital transactions in 2024, reflecting the bank’s robust efforts to expand and enhance its digital platforms. This remarkable surge underlines the increasing necessity for convenient and accessible banking solutions amid the ongoing digital transformation in the financial sector. With digital transaction numbers soaring from 97.08 million in the previous year to an astounding 162.28 million in 2024, the value of these transactions also saw a substantial 38% rise, reaching ₱3.38 trillion from ₱2.45 trillion.
LANDBANK’s sustained investment in digital innovations has evidently paid off, as more customers transition from traditional banking methods to more agile and efficient digital services. The bank’s president and CEO, Lynette V. Ortiz, has emphasized the institution’s commitment to providing secure, reliable, and accessible banking to diverse segments, including farmers, fishers, business owners, Overseas Filipino Workers (OFWs), and government entities. The surge in digital transactions significantly illustrates the potential of digital banking in promoting both convenience and inclusivity in financial services.
Driving Growth Through Enhanced Mobile Banking
The substantial growth in digital transactions can be largely attributed to the LANDBANK Mobile Banking App (MBA), which has seen a two-fold increase in use with transactions climbing to 106.82 million in 2024. The MBA offers a comprehensive range of features, including fund transfers, bill payments, and investments in government securities, making it an indispensable tool for users. A key enhancement in the app is the straight-through account opening feature, which allows customers to open accounts entirely online, eliminating the need for physical branch visits. This user-friendly innovation has played a crucial role in the app’s widespread adoption and usage surge.
LANDBANK’s corporate Internet banking platform, weAccess, also contributed significantly to transaction value, creating a 43% increase and bringing the total to ₱1.36 trillion. This platform is particularly favored by corporate clients for its seamless and secure service, facilitating large-scale financial transactions efficiently. Other digital channels that showed strong performances include iAccess for retail banking, Link.BizPortal for web-based payments, the Electronic Modified Disbursement System (eMDS) for institutional clients, and the LANDBANK Bulk Crediting System (LBCS). Each platform’s distinct functionality and targeted services have collectively driven the overall rise in digital transactions.
Recognitions and Community Impact
LANDBANK’s relentless pursuit of digital excellence has not gone unnoticed, earning the institution numerous accolades. It was awarded the “Most Innovative Banking Application” at the 12th Annual International Finance Awards 2024 and received recognitions at the World Business Outlook Awards 2025, where it was named “Best e-Banking Services Provider” and “Most Reliable Mobile Banking App Provider.” These honors reflect the bank’s cutting-edge approach in offering digital banking solutions that cater to the evolving needs and preferences of its customers.
In addition to digital innovations, LANDBANK has expanded its reach to underserved and remote areas through its ‘phygital’ branches. These branches combine physical and digital services, providing a hybrid banking experience that ensures no customer is left behind in the digital revolution. The LANDBANKasama Program, another noteworthy initiative, partners with local entities to deliver essential banking services to communities with limited access to traditional banking facilities. Additionally, the bank is spearheading efforts to create cash-lite ecosystems, beginning in Batanes, facilitating digital payments to boost local economies’ safety, speed, and inclusivity.
Strategic Vision for Financial Inclusion
LANDBANK has reported a striking 67% rise in digital transactions in 2024, showcasing the bank’s dedicated efforts to enhance its digital platforms. This surge illustrates the increasing demand for convenient and accessible banking solutions amid the ongoing digital shift in the financial industry. Digital transactions jumped from 97.08 million in the previous year to an impressive 162.28 million in 2024. The value of these transactions also saw a substantial 38% increase, climbing from ₱2.45 trillion to ₱3.38 trillion.
The bank’s continuous investment in digital innovation has clearly paid off, as more customers shift from traditional banking to faster, more efficient digital services. Lynette V. Ortiz, President, and CEO of LANDBANK, emphasized the bank’s commitment to offering secure, dependable, and accessible banking to various segments, including farmers, fishers, business owners, Overseas Filipino Workers (OFWs), and government entities. This significant growth in digital transactions highlights the potential of digital banking to foster both convenience and inclusivity in financial services, demonstrating LANDBANK’s role in this digital transformation.
