Paybefore reports that a survey of 1,505 consumers found that 25% of those who have an eligible smartphone use mobile pay services.Those consumers tend to be “employed, affluent and college educated,” the report says. Of those consumers, 32% say they have been offered a “mobile pay incentive” by late 2016 – that compared with 19% who had been offered incentives earlier in the year.
That matters, because when incentives are offered, 86% of consumers take them at checkout or via the mobile app in use, Auriemma says.
