Banks of all sizes are tuning up their technology to better compete for customer loyalty by focusing on areas involving consumer interactions. But bank leaders need to understand that artificial intelligence, or AI, alone can’t revolutionize the customer experience.
In order for AI investments to elicit instant, human-like understanding and communication, banks must combine AI technology with:
- Access to quality data.
- Customer experience solutions that support responsiveness, natural interaction and context retention.
- Security for enrollment, authentication and fraud detection — indispensable in the context of retail banking.
