I saw a documentary on TV the other day about BMW making Mini’s. The production line had 26 basic models but then each car coming off the line was slightly different, according to the specific customer order – 3 door, 5 door, colour, parking assist, tow bar, leather trim etc. The person on the assembly line customised each car in just 68 seconds.
Now if car manufacturers can pull together individual tailored options based on hundreds of millions of possible variations in a matter seconds, why can’t my bank offer me something other than rigid products, inflexible processes and generic mass marketing?
