Greenlight Financial Technology, the company behind a challenger bank for kids and parents, has received investments from banks such as Wells Fargo and collaborated with JPMorgan Chase for its First Banking product for kids. Now it is formally extending its product to traditional financial institutions.
On Wednesday the company announced Greenlight for Banks, a capability that lets banks and credit unions integrate Greenlight’s app and accounts in different ways. Most of its financial institution partners are choosing a light-integration, co-branded app approach where users register for Greenlight through their bank and download the app from Apple and Google’s app stores. Greenlight also offers application programming interfaces to help banks create a white-labeled product.
