For many years, banks have relied on customer trust. In some circles, that trust was seriously eroded during the financial crisis, and banks overall have worked to rebuild it. Fintech firms often portray a rebel’s attitude, by contrast. It goes with the “cool.” Many in fintech wear the “disruptor” badge with pride.
The thing of it is, according to a major research project among thousands of consumers internationally, as well as bankers in large organizations worldwide, the level of trust in fintech players has been increasing.
