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Banking sector urged to improve customer experience for disabled people

November 12, 2019

Via: Finextra
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The research has prompted calls for businesses and organisations to rethink how they target disabled consumers and their families, whose spending power – the so-called Purple Pound – is estimated to be £249 billion every year.

75% of disabled people have had to leave a store or website, unable to go through with their purchase because of their disability1. New research shows that most complaints from disabled people relate to experiences within the business/organisation premises, with disabled people more likely to spend money with organisations if they improve2:

  • staff understanding about different disabilities (56%)
  • the overall customer experience for disabled people (41%)
  • store/shop/location accessibility (41%)
  • improve website accessibility (16%)

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