U.S. Bank and Opendorse today announced a strategic collaboration that will bring financial literacy education to thousands of student-athletes navigating the emerging landscape of name, image and likeness.
Through a first-of-its-kind collaboration, 80,000+ athletes on the Opendorse platform will have access to U.S. Bank Financial Fitness, a customized financial literacy program curated specifically for student-athletes.
A recent change in NCAA policy now allows student-athletes to monetize the use of their name, image and likeness, commonly referred to as NIL, for commercial or promotional purposes. Examples of NIL activities in the sports world range from use of an athlete’s name on a jersey for sale to an athlete making an appearance on a commercial or advertisement.
