As the first generation to be pure digital natives, Gen Z have huge parts of their life influenced and shaped by the data that they themselves create – on social media, through their app use on their smartphones and through their education and leisure activities.
Their lives are influenced by technology in a way that humans have previously not seen, and there are increasing concerns about the potential consequences of this for the health and wellbeing of this generation. Much of the commentary has focused on the social and mental health impacts of hyper-digital lives, but what of the financial implications for this generation?
