Generation Z (or Gen Z), the demographic cohort following the Millennials, presents a new breed of customers for financial institutions. Born after 1995, Gen Z is the first generation to be born and raised with YouTube, Instagram and Netflix. Unlike Millennials who witnessed the rise of the digital age, Gen Z has never known a world without smartphones, social media and instant access to information. Technologically savvy and highly educated, they bring a new mindset and customer behavior for banks to grapple with.
