AI’s potential remains a strong pull for marketers looking to optimize their campaigns, both when making media investments and for developing creative assets. Klarna, for instance, said it reduced its sales and marketing spend by 11% in Q1 by using AI for processes like image generation and editing. Starburst, meanwhile, is using AI to deliver content in campaign spots in a variety of scenes and styles. For its new campaign, U.S. Bank tapped Supernatural AI’s capabilities to optimize its messaging across different potential audiences by using AI to create avatars of its target audience groups.
