StockTwits — a social-media platform founded in 2008 as a venue for day traders to exchange ideas and musings — is launching a free online brokerage unit, aimed at appealing to its current roster of approximately two million members, as well as luring millennials.
The brokerage operation plans to offer users unlimited, commission-free trading on par with popular services offered by investing app Robinhood Markets Inc., recently valued as a $6 billion business.
StockTwits’s mobile trading app is scheduled to kick off an initial rollout phase sometime this summer on Apple Inc.’s IOS operating system and expand to other platforms later.
