The technology’s ability to generate human-like conversations and impressive original content is being extolled by experts and common users alike across industries. From students to researchers, consultants, software developers, artists, media content creators, businesses, consumers of various services – the overwhelming adoption of GenAI by all in such a short time is testimony to its benefits and future potential.
But there is a risk that GenAI may be used by fraudsters to create extremely convincing messages, advertisements and other forms of content to steal money and identity information from unsuspecting consumers and enterprises. Can GenAI-powered innovation also aid in defending against such crimes and help businesses identify fraudulent signals, generate threat risks and develop stronger controls?
