The fintech intends to wrap the card in pet-related rewards, covering things like pet food, vet bills, and rescue shelters.
Merchant partners listed on Sincere’s website include Walmart, Amazon, Target, and Walgreens. As well as smaller, pet care-focused brands, such as Chewy and PetSmart.
Customers will be able to redeem their points in return for cashback at these outlets. Each point is worth $0.01 and will only apply to personal purchases – i.e. transactions which aren’t bulk orders.
