Robinhood’s user growth, brand recognition and valuation appear to be stronger than ever as the online brokerage recovers from the GameStop trading chaos.
Demand for Robinhood shares in private markets is surging as the start-up likely benefited from headlines and mentions by politicians and celebrities. Robinhood added gained 3 million users last month alone, according to estimates from JMP Securities.
“From a brand recognition perspective, who doesn’t know who Robinhood is?” said Greg Martin, managing director and co-owner at Rainmaker Securities. “Despite some positive and negative press, everyone in the world knows who Robinhood is. They couldn’t have better free advertising.”
