Bank customer acquisition and retention strategies are at the core of the latest report by Project Catalyst. The millennial and mobile wallet study gathers perceptions, behaviors, and attitudes of this cohort, which represents 75.3 million people born from 1982 to 2000.
The results from this study seeks to answer three strategic questions:
Why millennials are an important segment to banks?
What features will help millennials adopt a bank mobile wallet?
What is the comparison between millennials and non-millennial in their banking and technology adoption?
