Open banking is forcing banks to think twice. It’s making them consider how agile they are, how they interact with customers and whether they have the right culture to support a rapidly changing environment.
Just about every company at the moment is in a race to put their customers first. Some are doing this by launching new apps or personalised advertising campaigns. Others are pre-engaging with customers as soon as they walk through the door – sending them beacon-driven signals to wearable devices about the latest clothes, grocery or travel deals. The aim is to drive engagement, loyalty, and ultimately to encourage sales.
