It may be obvious to those in the industry that the more satisfied independent insurance agents are with an insurance carrier, the more business they will conduct with that carrier. But the message may not be getting through to some carriers judging from a survey showing that overall agent satisfaction with the service they receive from insurers is among the lowest of business relationships measured by J.D. Power.
The second annual J.D. Power 2019 U.S. Independent Insurance Agent Satisfaction Study, which was developed in alliance with the Independent Insurance Agents & Brokers of America (IIABA), evaluates the independent P/C insurance agent’s business outlook, management strategy and overall satisfaction with personal lines and commercial lines insurers in the United States.
