By cutting more than half of the time it takes for customers to open a checking account online, U.S. Bank says it’s new streamlined platform, which it launched in August, has nearly tripled its digital checking account openings year-over-year.
“The biggest pain point we had in checking was actually the sheer length of time it took to get through the application itself,” said Jonathan Burns, senior vice president and head of digital sales experience at U.S. Bank. “It was taking customers 10 minutes to get through this application, and that’s just way too long.”
