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Amazon Pulls Plug on UK Home Insurance Venture

January 25, 2024

Amazon has pulled the plug on its UK home insurance venture – a comparison website – after launching in October 2022.

“Over the last year, we have been evaluating various businesses and programs, and as a part of that we’ve made the difficult decision to discontinue the Amazon Insurance Store,” according to Vassil Gedov, head of the Amazon Insurance Store, in an emailed statement.

“Customers who have purchased policies will not see any changes to their coverage, claims in process at this time, or future claims they may make during their policy term. We will provide guidance to customers on any actions they need to take as a result of this change.”

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