With most banking activity taking place on mobile, banks must innovate in order to deliver the full customer experience straight to customers’ fingertips.
With more people using their phones to access banking services, banks cannot afford to miss out on the massive opportunity to go beyond transactions and offer the sales and service customers seek. A Citigroup study found that mobile banking is among the top three most-used applications on a consumers’ phone, increasing 50% from 2017 to 2018.
