Pennsylvania-based Customers Bank unveiled new branding Thursday, a design the $19 billion-asset lender said is a reflection of its evolution as a technology-focused financial institution.
The rebrand, which includes visual changes to the company’s logo, website, mobile app and offices, follows the bank’s growth over the past two years, which includes new products and geographic expansion, Customers said.
Amid the pandemic, the bank has become a prolific Paycheck Protection Program (PPP) lender, facilitating roughly 347,000 of the government-backed loans totaling $10 billion.
