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Visa taps cryptocurrency to ratchet up revenue

April 29, 2021


Visa, the largest U.S. credit card company, is tapping the crypto craze to build its business on multiple fronts, with recent financial results showing gains from integrating the nascent digital assets.

As cryptocurrencies increase in value alongside the rise of Bitcoin, and digital assets gain traction with a crowd of mainly young users, payments companies such as Visa seek to capitalize on the trend.

The company’s executives mentioned crypto 11 times during a conference call on Tuesday to discuss Visa’s fiscal second-quarter results. That word wasn’t uttered at all during a call for second-quarter results last year, according to transcripts of the Visa calls.

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