The ABA survey found 33% of bank customers said mobile apps were their preferred banking channel before the pandemic pandemic, compared with 44% since.
“Digital banking was on the rise long before COVID-19, but the growth in mobile app use accelerated as the pandemic made in-person banking more challenging,” Rob Morgan, the ABA’s senior vice president of innovation strategy, said in a press release. “Today’s banking apps are extremely sophisticated, and this survey shows that many consumers who try them quickly make mobile their banking method of choice.”