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Pandemic widens mobile’s lead as preferred way to bank, survey finds

October 26, 2021

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The ABA survey found 33% of bank customers said mobile apps were their preferred banking channel before the pandemic pandemic, compared with 44% since.

“Digital banking was on the rise long before COVID-19, but the growth in mobile app use accelerated as the pandemic made in-person banking more challenging,” Rob Morgan, the ABA’s senior vice president of innovation strategy, said in a press release. “Today’s banking apps are extremely sophisticated, and this survey shows that many consumers who try them quickly make mobile their banking method of choice.”

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