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Money Marketing: How banks and fintechs are using tech and communications to boost brand

Money Marketing: How banks and fintechs are using tech and communications to boost brand

November 16, 2018

Via: Finextra
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Marketing a new business is difficult whatever the service or product you’re trying to supply. Making your voice heard in noisy marketplaces and prying customers away from established brands is a first hurdle many well-meaning enterprises never overcome. Imagine then how hard it is when your new business provides a service which involves the handling of people’s personal finances. To say the challenge is intensified, is somewhat of an understatement.

Undeterred by this reality, new banks and fintechs are emerging and many of them are doing rather well. A common thread amongst those new-starts enjoying successful beginnings is an approach to marketing their brand which deviates from the conventional.

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