Amazon wins, once again, at a game it didn’t even know it was playing.
According to a Jan. 11 survey from Accenture, millennial participants would consider parking their money with nontraditional institutions, and they picked winners.
Attractive alt-banking contestants included Apple and Facebook, but it was Google, and of course, Amazon, that emerged with the laurels.
Versions of this survey — and surveys saying the opposite, that millennials do trust banks — have been making the rounds in the industry for some time.
