Startup Affirm is embedding its technology into the Apple ecosystem, allowing customers to load the company’s virtual card into Apple Pay, the startup announced today. The integration will also allow customers to use “Affirm InStore” to finance purchases at physical merchant locations, Affirm said.
The point-of-sale lender, which was founded by PayPal co-founder Max Levchin, allows its customers to use a virtual credit card, with a one-time code, to finance purchases. The virtual card, also available via mobile app, allows customers to split their larger purchases into smaller, fixed payments over time.
