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Credit Suisse to reduce reliance on branch network, invest millions in digital

Following a trend seen throughout Europe and North America, Credit Suisse is making significant changes at its Swiss Universal Bank (SUB) to tackle a new environment shaped by growing pressure on margins, digitisation, new rivals and evolving, tech-focused customer needs.

SUB CEO Thomas Gottstein says: “Maintaining the status quo was not an option – not least because we believe that the achievement of long-term success will not depend on having the biggest branch network in the future.

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