No matter what industry you’re in, the chance of success depends on the knowledge and insight you have regarding your customer base, which for both traditional banking institutions and fintech startups means focusing on millennials.
The millennial desire for speed, ease, and efficiency has been remarked upon almost exhaustively in fintech, from both a consumer and a professional standpoint. There are surveys, studies, and webinars offered weekly to financial institutions to help them better understand the tricky ways of the millennial customer.
