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Millennials More Likely to Buy Flood Insurance Than Baby Boomers

June 4, 2019

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Millennials — those born between 1981 and 1996— are nearly three times more likely to have purchased flood insurance than their older Baby Boomer counterparts born between 1944 and 1964, a new survey finds.

Overall, less than half of Americans who agree that having flood insurance is important have purchased flood insurance, according to a national survey from the National Association of Insurance Commissioners (NAIC).

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