The public facing campaign, #BanksNeverAskThat, is a fresh, bold plug-and-play campaign that fights phishing fraud by turning bank customers into expert scam spotters. It launches as the industry kicks off Cybersecurity Awareness Month in October.
“This campaign is an unprecedented effort by the banking industry to address a growing threat to our customers,” said ABA President and CEO Rob Nichols. “With the help of banks from across the nation, we’re turning the tables on the bad guys by empowering consumers with the tools they need to spot bogus bank communications.”
