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Zeta partners Mastercard to shake up credit card issuance

March 11, 2022

At the core of the partnership is an agreement to “go-to-market jointly to launch credit cards with issuers worldwide on Zeta’s modern, cloud-native, and fully API-ready credit processing stack”.

The payments giant has also invested $30 million, alongside other investors, into Zeta. This investment follows Zeta’s $250 million Series C led by Japanese conglomerate SoftBank last year, which valued the company at $1.45 billion.

Zeta co-founder and CEO Bhavin Turakhia says the firm is “fundamentally rewiring how issuers launch credit card programs by offering new paradigms over legacy mainframe systems”.

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