image credit: Pixabay

Why the key to effective engagement banking lies in behavioural science

January 10, 2022

A recent Gallup report, for instance, revealed that engaged customers bring 37% more annual revenue compared to disengaged customers​. Yet far too many banks still have inadequate engagement strategies in place, which in the long run, could significantly undermine their hopes of competing and staying relevant in this current financial landscape.

Leveraging insights from behavioural science and implementing a financial wellbeing strategy could well be a game changer for financial institutions that want to be serious about engagement banking.

Read More on FinTech Futures