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Why is Apple taking a bite out of banking?

May 26, 2023

I have followed the company’s trajectory from the earliest Mac models, stood at the front of the queue to get the original iPhone, bought (cough) every one of the watches, bought some AirPods, and happily watch its TV and films.

So recently, I have repeatedly been asking myself, “Why are they going into banking?” The logical answer is that the end point is they want to be my bank. But is that right? What if Apple has a bigger play? And if so, what might that be?

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