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Wealthfront Raises $75M for its Millennial-Facing Investment Platform

January 5, 2018

Automated investing platform Wealthfront has just closed a $75 million round of funding, which will be used to build out its millennial-focused platform, the company announced yesterday.

The California-based Wealthfront, which relies on software and algorithms to fuel investments for its clients rather than the traditional human middlemen, will use the capital to keep the focus on the millennial investor: a tricky target, as only one in three millennials are currently buying stocks.

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