The investment is part of a bigger strategic partnership which will see the US card issuer giant co-create data products with the cloud-based firm.
The move is part of Visa’s wider play to provide its users with better access to aggregated data and analytics.
“With insights from data, we can help sellers, financial institutions and Visa’s extended global business network better understand and meet consumer needs, especially when those needs are changing fast,” Visa’s global head of data, security, and identity products Melissa McSherry said in a statement. “Our partnership with GoodData will allow us to do that.”
