Spurred by a combination of financial hardship, a decrease in miles driven and a general lack of awareness of the historic relief efforts the industry initiated in 2020, auto insurance customer loyalty has given way to a nationwide surge in value-conscious shopping.
Accordingly, price-based leaders Progressive and GEICO have emerged as the carriers of choice, each capturing a 30%+ quote rate among all active purchasers since July – the highest among all brands according to J.D. Power’s new shopping index.
