The entrant wants to offer coordinated checking and savings accounts. Like many up and coming new banks in the US, it offers no maintenance fees, and no minimum balance requirements.
Its unique offering is a “karma account” through which users can accrue points towards gifts for other Bella customers.
It says the karma account is “a secure, random, and fun way to create more love in the world”.
Bella promises prospective users the ability to customise their accounts with photos and hashtags. It plans to issue a contactless Visa debit card compatible with Samsung Pay, Apple Pay and Google Pay.