Do you carry your bank around in your pocket? There’s no denying that the digital environment has altered the relationship between bank and customer forever – the bank needs to always be on, and if you’re one of the four-in-10 people that has downloaded a banking app like me, the customer can now even carry that relationship around with them everywhere they go.
However, engagement between financial institutions and their customers is rapidly growing beyond the confines of transactional banking – apps or no apps.
