Bink’s technology links a customer’s payment cards to participating retailers’ loyalty and customer engagement programmes, ensuring customers are identified and rewarded by retailers every time they shop with their card.
The loyalty solution will be rolled out to Lloyds’ retail banking customers later this year, after which retailers will be able to connect their own loyalty programmes to millions of customers.
It’s hoped the scheme will aid in growing the number of loyalty programme customers and provide consumer data and insights thanks to the ability to capture more customer transactions.
