It’s all about customer-centric banking these days, and many banks manage to successfully maintain positive relationships with consumers. So why are those banks still losing customers?
A recent study by Forrester, a business management consultancy, suggests that a significant sector of consumers may just be bored of the bank’s same-old offerings and ready for new products.
Forrester identifies five U.S. customer segments based on consumer technology adoption and buying behavior: Progressive Pioneers, Savvy Seekers, Convenience Conformers, Settled Survivors, and Reserved Resisters.
